Freelance — Certified Email Marketing Strategist, Designer, and Developer


👩🏼‍💻 WHY ME
I don’t just "drive traffic" and count clicks — I am committed to creating engaging content for all stages of the user journey to generate and nurture leads, educate prospects, convey competitive differentiation, increase brand awareness, optimize the paths to conversion, and provide intuitive user experiences.

I can help you:
✅ Develop behavioral marketing automation for one-to-one messaging from strategy, design, and coding to testing, implementation, and analytics
✅ Plan end-to-end execution of email programs meant to educate, convert, and retain users at all stages of the customer journey
✅ Create delightful and intuitive user experiences for your prospects and customers
✅ Design and develop optimized landing pages that position your lead magnet or offer as a must-have and captures prospect data
✅ Monitor email reputation and ensure email campaign deliverability
✅ Measure performance and report on key metrics tied to company goals
✅ Establish targeting strategies based on customer lifecycle segmentation
✅ Manage email data including link appends to reflect traffic driven by emails
✅ Track and analyze user behavior to gather and apply insights to experimentation agenda
✅ Make and test hypotheses about user segments, test campaigns with relevant messaging

Your project needs a specialist who is passionate, meticulous, transparent, and believes in "Measuring twice and cutting once." You need me!

Beyond email design and development have exceptional knowledge of conversion rate optimization and lead generation, specifically KPI tracking, multi-variate testing, and ROI analysis. As Head of Marketing at Ship Sticks, the world's largest golf bag shipping company, I transformed the database from a stale 64k to an engaged list (last open ~30 days) of 89k and a full list of 342k my first year.

• 2 years as a full-time independent contractor working with BACtrack (long-term), Lime Energy (long-term), Nanit, Ace Exhibits, Gundlach Bundschu, Koha Pet, Cleanetto, Morrow Mechanical and more.
• 3 years at a full-service creative agency as Email Marketing Manager, UI Design Lead, and Art Director working with startups, small businesses, and medium-sized companies.
• 2 years as Head of Marketing at a multi-million dollar e-commerce B2C and B2B company

Email Service Providers/Marketing Automation: Hubspot, Klaviyo, Active Campaign, Bronto, MailChimp, Constant Contact, Sailthru, Listrak, Zaius, Campaign Monitor, Drip, SendGrid, Shopify, Benchmark, Desk by Salesforce
Design Tools: Sketch App, Photoshop, Illustrator, Invision App
Funnel Builders: Unbounce, Click Funnels, Lead Pages, Wordpress
Analytics: Google, Heap, Kissmetrics, HotJar, Qlik, Attribution App
Other: Brackets Text Editor (coding email), Dreamweaver, Litmus Email Testing, Asana Project Management, Basecamp, Sprout Social, Notion, Dropbox Paper

When I am not delighting users with custom experiences; I enjoy family time, historical fiction, board games, and the serial comma.
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Jan 30, 2020